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Daily Archives: 13/05/2021

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Price Decoy Principle

Fitness Club GoldBy Fitness Club Success13/05/2021Leave a comment

by Terry Gibbs Nowadays most businesses have a variety of products or packages to give the customer a feeling of choice and, typically, the options available become better value as the price point increases. Within a health club environment access to the gym or classes may be £45 per month but access to both £60.…

Are Free Trials Still a Good Idea? Yes/No?…

Fitness Club GoldBy Fitness Club Success13/05/2021Leave a comment

by Lesley Aitken I remember 10 years ago (I’m now showing my age), a “free trial” was a great way of stimulating interest about your offering and generating a new customer through a carefully crafted conversion strategy. Members and gym goers just wanted to dip their toes into trying new things like step classes, spinning…

Covid Recovery – Be Sales Ready – This is YOUR Time

Fitness Club GoldBy Fitness Club Success13/05/2021Leave a comment

by Rachael Browes “The secret of Change is to focus all of your energy not on fighting the old, but on building the new.” When I was asked to write approximately 500 words to help club owners and operators fire up their sales team’s ready for their reopening, my first thought was how can I…

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