by Terry Gibbs Nowadays most businesses have a variety of products or packages to give the customer a feeling of choice and, typically, the options available become better value as the price point increases. Within a health club environment access to the gym or classes may be £45 per month but access to both £60.…
by Lesley Aitken I remember 10 years ago (I’m now showing my age), a “free trial” was a great way of stimulating interest about your offering and generating a new customer through a carefully crafted conversion strategy. Members and gym goers just wanted to dip their toes into trying new things like step classes, spinning…
by Rachael Browes “The secret of Change is to focus all of your energy not on fighting the old, but on building the new.” When I was asked to write approximately 500 words to help club owners and operators fire up their sales team’s ready for their reopening, my first thought was how can I…