by Louise Day For all health clubs, member satisfaction should always be your highest priority. A health club succeeds – or fails – based on being able to bring in new members and provide an excellent membership experience. Obviously, there are many different things that contribute to a great membership experience. From well-maintained facilities to…
by Paul Reeves 2020 saw a number of new phrases in the industry – one of the most common was “pivot to digital”, born out of panic from closure announcement, and potential loss of long-sleeping members which the industry had become addicted to. The rush to provide an alternative offer resulted in an explosion of…
by Daniel Barker The health and fitness industry has moved at a much quicker pace than anyone could have anticipated over the past 18 months with digitalised at home offerings and a new focus on health and overall wellness. This shift and increased competition now means that gyms and personal trainers will have to change…