If you can’t measure it, you can’t manage it!
Here are our top KPI’s to keep your club fully optimised:
Membership Sales
No. of New Members per Month
Leads to Sales ratio
Appointments to sales ratio
Leads to appointments (tour) ratio
Fitness Services
Top 100 Longest Serving Members
Ex Members Termination Patterns (Month on Month %)
Top 50 Spending Members
Top 50 Referring Members
Average Group Class Attendance
Non-member attendance at Group Ex
General Indicators
Current live Members (Advance payers + Live Monthly payers)
Average Lifetime Value of your member
Monthly Attrition figures
The cost of acquisition of new customers
Average yield in secondary revenue
Average Joining Fee Revenues Usage ratio (total workouts by members/ total members)
Marketing Indicators
No. of leads per month
Spend per lead
Lead source per campaign
Diagrams
Trend Analysis sheet
Cost of Sale Slide
Attrition Blueprint
