Fitness Club Marketing is the core of every fitness club. It requires a scientific approach. With the new online marketing landscape of Google PPC, Facebook advertising , Remarketing and the rise of social media we break apart the core activities of modern fitness club marketing.
In this post we discuss 3 of the core elements that you must use whatever size of club you are.
Online Video is vital for your business: You tube is the second most widely used search engine after Google. TV advertising is the most influential media. If you are in the Fitness Club industry Video is something you must be embracing in 2015. It’s your chance to tell your story. Whatever your price point it allows you to get across the USP’s (unique selling points) the vital differences between you and the competition
Just 4 facts about why you should have video on your webpage….
- If you have a video you will receive a 53% better listing from Google, which means you will be ranked higher in the search engine
- On Youtube there is over 6 billion hours of video watched every month
- The easiest method to pass emotions such as excitement, passion and warmth to your customers is through a video *
* Psychology and Brain Scientist, Susan Weinschenk, Ph.D
- A website with a video will engage an average visitor up 2 minutes more than others
2. Customer Referrals
A Referral is one of the best and cheapest forms of getting new business there is.
No doubt about it, “word of mouth” Marketing is the most potent form of Marketing around But, here’s the thing: even though it’s one of the most powerful form of Marketing there is, and it’s almost always Free… why do so many fitness club owners leave Referrals to chance?
So in this special seminar we will share with you some of the most powerful of the dozens of different referral strategies you can get working for you in your fitness business:
Let me put it to you plainly: many fitness club owners find when they start measuring their marketing… referrals are their No. 1 source of new business. And that’s even before they try to get them!
So imagine what it’s going to do for your bottom line when you’ve listened to this seminar and put these strategies to work with a proper, formal Referral strategy.
If you think sending emails to your prospects is hard work, then your day is about to get better.
Virtually every fitness club owner I meet is making the same mistake: they’re not sending enough emails to their members and potential customers.
“Autoresponders” offer a simple way of using computers for what they’re best at: doing repetitive tasks so you don’t have to bother. In this case, you get them to send the emails for you.
One of the major ways to make emailing effective is to “Split test” and analyse before you broadcast to your list.
Ever wondered if making a change to your email content or subject line will improve your results or make them worse?
It makes a difference for sure. You must split test all of your campaigns before sending it to your members.