The Challenge of Retention

Retention is the cornerstone of a consistently profitable membership model. It costs much more to gain a new client than it does to service an existing one and this high churn also degrades the integrity of a brand. On Thursday 17th March, Adam Daniel – accomplished sportsman, fitness entrepreneur, Performance and Impact Coach will be…

What is Net Promoter Score® (NPS®) and How Do I Measure It?

Written by Tom Doodson, Sales Account Manager, Fitronics What Is Net Promoter Score®? NPS®, formally known as ‘Net Promoter Score’, is a widely recognised way of assessing the loyalty of an individual or group of customers. Using just one simple question, Net Promoter Score allows you to gauge how likely someone is to recommend your…

7 Ways To Avoid Pricing Drama!

When you have successfully undertaken a sensitive and in-depth Personal Needs Analysis Survey, and presented a compelling reason why your option is the most suitable for your prospect, avoiding “sticker shock” (the negative reaction to a surprising price quote), it is essential to close the sale. Here are 7 ways to overcome the likelihood of…