Retention is the cornerstone of a consistently profitable membership model. It costs much more to gain a new client than it does to service an existing one and this high churn also degrades the integrity of a brand. On Thursday 17th March, Adam Daniel – accomplished sportsman, fitness entrepreneur, Performance and Impact Coach will be…
Written by Ana Marin Every day, hundreds, maybe thousands, of members walk through your doors. When they joined, each of those members had their own unique perception of what it was going to be like to be part of your club. When they leave after their workout, each of those members will have their own unique perceived experience of their…
Written by Tom Doodson, Sales Account Manager, Fitronics What Is Net Promoter Score®? NPS®, formally known as ‘Net Promoter Score’, is a widely recognised way of assessing the loyalty of an individual or group of customers. Using just one simple question, Net Promoter Score allows you to gauge how likely someone is to recommend your…
Written by Julie Allen, Customer Engagement Coach at The Retention People (TRP) Whilst we have reopened our doors across the UK over the past weeks, many of our members are yet to return. In fact, research into over 8 million gym visits shows attendance is down 46% year-on-year for the period. Now, whilst some of…