Advertising online isn’t just about gathering leads and prospect data, it’s an opportunity to find out more about your target audience. And the more you know about them, the better chance you have of offering them what they want. Therefore, advertising online surveys is such a useful thing to do for your fitness club and…
In my last blog we looked at some key suggestions for tripwire offers to deploy in your club. Let’s now look at 4 more. 5. Voucher Cards An alternative to trial offers with restrictions is to produce a bespoke Club Voucher card with 8 – 10 individual voucher offers on it and to discount the…
How do we make the jump from interested bystanders to committed members? The solution for fitness club operators is to use tripwire products. These tripwire products are designed to ascend prospects from a cold lead into short term, low commitment transactions before up selling the prospects into a more permanent subscription relationship. The other main…
When it comes to targeting customers online, you must think outside the box. Don’t go with the norm and do what everyone else does, or you’ll end up competing for advertising space and then it’s a battle of spending power. But if you advertise at different/more specific audiences, you’re more likely to engage with them…
The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, email, on websites or in telephone and face to face conversations. Below are 15 golden words that you should consider incorporating into all your communications. 1. Easy Everyone wants stuff that’s easy. We want things to be easy…
So, where do you start with lead generation? Firstly, it’s important to build a database list of people who are local to your club and have an interest in health and fitness. That interest might not yet be of an intensity and motivation that moves them to buy immediately (we call them “Skimmers”) but are…
Everyone likes getting something for free. Users of gyms and leisure centres are no different. But just because it isn’t a form of marketing that costs the customer anything initially, it doesn’t mean you shouldn’t be using this tactic. It’s actually the start of a very important funnel… Attract: You’re gaining attention from customers by…
One of the biggest differences between fitness owners who are thriving and fitness owners who are barely surviving is the ability to attract new customers. Not having a system in place to consistently generate new leads makes for a stressful situation and often leads to otherwise well-run fitness clubs closing their doors. What is a Lead Magnet? A lead…