Written by Dan Barker at Momentum Business Development What is a gym without its people? As the manager/owner, you might be the driver, steering the car where it needs to go. But the people you bring onboard are the engine—they do the work to get your business from A to B and beyond. To drive…
The single, most significant change that fitness club operators could do today that would help them transform the financial performance of their site is this… Stop being a slave to Membership! Fitness businesses do not have to be run with a subscription model underpinning them. In the early days sessional visits were the way that…
Far and away the biggest error that I see working with struggling operators is that quite simply they don’t charge enough! They desperately yearn to run great clubs but can’t afford the staff to deliver it because of a lack of profits. The lack of cash affects the power and intensity of their promotional push…