Written by Tom Doodson, Sales Account Manager, Fitronics What Is Net Promoter Score®? NPS®, formally known as ‘Net Promoter Score’, is a widely recognised way of assessing the loyalty of an individual or group of customers. Using just one simple question, Net Promoter Score allows you to gauge how likely someone is to recommend your…
By 2025 you will be buying a car on social media! That prediction came from a director at a large digital agency and is based on booming e-commerce and social commerce during the last 18 months. This acceleration is due to payment and shopping functions on platforms, but crucially on the reliance on reviews with…
Your club member reactivation programme should be one of the most important systems you run. Without exception, people who leave you as members will at some point prior to cancellation have become inactive. When you calculate the financial cost of inactivity on attrition, then how effectively you drop into a pre-designed reactivation routine is vital…
In addition to the ability to attract new customers, Clubs would be foolish to ignore the potential of recovering those they have lost. The costs of signing a new member can run to significant sums. When you know what that figure is you can then gauge how aggressive you can be to get back members…
The No.1 Mission for all fitness clubs must be to “maximise customer value”. The logics simple. Once the original membership sale is achieved then all further revenue is achieved with virtually nil cost of sale. In the future, we can expect that the likely cost of acquiring customers will increase as the market becomes invaded…
How To Get Your Fitness Team Talking More To Your Members: It’s not a question of attitude, its more usually a lack of process. One of your key jobs as fitness club operators is to help your staff team overcome the problem of cold calling when it comes to meeting members in your gym. Members…