Written by Dan Barker at Momentum Business Development What is a gym without its people? As the manager/owner, you might be the driver, steering the car where it needs to go. But the people you bring onboard are the engine—they do the work to get your business from A to B and beyond. To drive…
As a trainer and consultant of sales, I’m experiencing that even the best sales people in our industry have lost their confidence and greatness due to being out of the game for a while due to furlough and feeling overwhelmed in the new Covid world. Changes in which the way they are being managed due…
Written by Tom Doodson, Sales Account Manager, Fitronics What Is Net Promoter Score®? NPS®, formally known as ‘Net Promoter Score’, is a widely recognised way of assessing the loyalty of an individual or group of customers. Using just one simple question, Net Promoter Score allows you to gauge how likely someone is to recommend your…
By 2025 you will be buying a car on social media! That prediction came from a director at a large digital agency and is based on booming e-commerce and social commerce during the last 18 months. This acceleration is due to payment and shopping functions on platforms, but crucially on the reliance on reviews with…
Written by Dan Barker at Momentum Business Development Many professionals feel that their jobs are taking over their entire day and leaving them with no free time to do other things. Personal trainers are no exception. “Many times, personal trainers think that they do not have enough hours in the day to coach clients, manage their business…
Once the beach is in sight, we all start to think about how we are going to look when we are stripped down and basking in the sun. Motivation to get a quick fix exercise programme is at one of the highest points of the year. For the commitment phobia prospect, the 6-week programme is…
One of the biggest differences between fitness owners who are thriving and fitness owners who are barely surviving is the ability to attract new customers. Not having a system in place to consistently generate new leads makes for a stressful situation and often leads to otherwise well-run fitness clubs closing their doors. What is a…
If you can’t measure it, you can’t manage it! Here are our top KPI’s to keep your club fully optimised: Membership Sales No. of New Members per Month Leads to Sales ratio Appointments to sales ratio Leads to appointments (tour) ratio Fitness Services Top 100 Longest Serving Members Ex Members Termination Patterns (Month on Month…
The words you use to communicate with your customers are very important, whether in brochures letters, advertisements email, on websites or in telephone and face to face conversations. Below are 15 words that you should consider incorporating into all your communications. Easy Everyone wants stuff that’s easy. We want things to be easy to use,…
It is widely recognised that learners have different and preferred learning styles. This has been used particularly in relation to adult learning. Reflecting on learning styles can really help you to look at new members in a different way, encouraging you to think about how best to present the learning experience and what teaching strategies…