The Science of Fitness Club Marketing
- Have you test marketed a range of initial introductory services & products before you even consider marketing the membership offer to your market?
- Are you aware that SEO is no more? And how are you guaranteeing your website the best possible chance of attracting traffic?
- Have you looked at utilising a secondary sales system and process to cross sell after membership?
- Are you actively marketing a comprehensive fitness services portfolio to both active members and prospects?
- Is P.T really what your customers want? Is there a better way to deliver greater value for customers?
- Are you using all the different form of membership options to drive sales?
- Have you reduced the barrier to entry for all prospects to make sales easier?
- Have you reviewed your staff structure in the light of the growing emphasis on service?
- Are you aware of the value of each and every customer you acquire and can calculate accurately the recruitment costs of each customer?
- Are you using facebook to send messages JUST to your current customers?
- Is MENTORING the breakthrough job for clubs that want to establish a reputation as member – centric?
- Do you have a 7 – 28 step approach to converting prospects to paying customers?
- Are you deploying video in the right way on your websites?
- Are you using Google adwords and PPC advertising and if you are ,are you ensuring visibility by ensuring youre visible on the Left hand side ?
- Have you considered the benefits of income share rather than rental for outsourcing personal training?
- Have you re-evaluated your pricing policies using a 3 tier premium pricing strategy?
- Do you understand that coming to the Science of Fitness Club Marketing could fast track you to greater success this year?
Comments
