Advertising online isn’t just about gathering leads and prospect data, it’s an opportunity to find out more about your target audience.
And the more you know about them, the better chance you have of offering them what they want.
Therefore, advertising online surveys is such a useful thing to do for your fitness club and if you aren’t already doing it, then you should be.
Like mentioned previously, it’s not just a chance to capture the prospect’s data. It’s an opportunity to ask the type of questions that would give you the best chance of eventually converting them into a customer.
You’re almost interviewing them, without even having to talk to them…
You can gather a good amount of valuable information about their exercise history and what they want going forward. Subjects such as…
- What’s held them back in the past?
- What facilities they’d like to use?
- What they’re looking to achieve from an exercise programme?
- What Group Exercise Classes they’re most interested in?
- What level of support they’d like?
Answers to all these questions will help you learn more about the prospects needs and greatly benefit in putting together a tailored membership to suit their needs.
So how do we promote our Fitness Survey?
We can create an audience on Facebook of the type of people we want to target to take the survey (possibly people looking to lose weight for example.)
Then, we want to direct them to a landing page, explaining a bit more about the survey and how in a very short amount of their time, they can get started on getting the fitness programme they’ve always wanted.
From here, they’re directed to the actual survey, where we gather the information we want.
This can then drop into a results sheet showing all the data of the prospect and the valuable answers they gave for us to follow up with, knowing exactly the type of fitness programme they want from you.
Not only is it a great way to gather lead information, it’s very cost effective too.
Hopefully this has given you an insight into why Online Surveys are beneficial for fitness club marketing. It’s a way of putting together gym memberships that your customers want. And with that comes better retention rates.