If you think that your only role with your new members is to fix them something to do in the gym then you’re missing a big trick.
Not only that, but you are also missing out on literally £1000s of untapped revenues.
If you are ready to rethink your strategy with new customers and seriously do want to make your club remarkable and highly profitable then reading this now could be a game changer for you.
You have 4 major jobs to do.
Your first priority is to cement the customers feelings of HOPE and establish they made a good decision by joining you.
Secondly you must deliver on the areas of physical need they identified when they joined.
Thirdly you must integrate the new member into the club operationally.
Finally, you must help create a “safe community” for them to flourish in.
To succeed you need to create a properly thought through and choreographed first 42-day journey which, if its properly designed, it achieves the following commercial benefits for you.
To achieve this, you need to create an onboarding programme that is:
When you are looking at devising your programme there are 3 main phases to concentrate your processes on:
Note the 8 essentials “INS” you need to tick for positive new member onboarding:
Taking out time from your busy schedule to scope this sort of programme could turn out to be the most profitable investment you make in your business pre-Christmas.