Win more, keep more and upsell more members

5 Strong Propositions To Charge Your Members What You Want

The secret of charging what you want and getting people to pay lies in your ability to make positive PROPOSITIONS. Here are the 5 you really need to have mastered: 1. The Unique Sales Proposition (Your U.S.P) “Why would I join you above every other fitness club in the market (Including doing nothing) and why would I do it now?”    … Read More


Why Targeting Prospects With Upcoming Birthdays Makes Good Marketing Sense!

When it comes to targeting customers online, you must think outside the box. Don’t go with the norm and do what everyone else does, or you’ll end up competing for advertising space and then it’s a battle of spending power. But if you advertise at different/more specific audiences, you’re more likely to engage with them and have a message they … Read More


15 Words That Will Make Your Fitness Club Promotions Better

The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, email, on websites or in telephone and face to face conversations.   Below are 15 golden words that you should consider incorporating into all your communications.    1. Easy Everyone wants stuff that’s easy. We want things to be easy to use, we want results … Read More


Is Your Club In Need Of Attracting New Leads?

So, where do you start with lead generation? Firstly, it’s important to build a database list of people who are local to your club and have an interest in health and fitness. That interest might not yet be of an intensity and motivation that moves them to buy immediately (we call them “Skimmers”) but are certainly warm enough to be … Read More


Recovering Lost Customers

In addition to the ability to attract new customers, Clubs would be foolish to ignore the potential of recovering those they have lost. The costs of signing a new member can run to significant sums. When you know what that figure is you can then gauge how aggressive you can be to get back members who have left you. First … Read More


How To Maximise Customer Value

The No.1 Mission for all fitness clubs must be to “maximise customer value”. The logics simple. Once the original membership sale is achieved then all further revenue is achieved with virtually nil cost of sale. In the future, we can expect that the likely cost of acquiring customers will increase as the market becomes invaded by increased marketing noise from … Read More


The Perils Of Being Cheap

I spent a fascinating day recently in the company of some industry veterans who are currently charged with running charitable Leisure Trusts. I was able to sit in on a day when they discussed the financial problems, they were facing regarding balancing the books of their service. Just to set some context it must be said that these men know … Read More


The 10 Best Freemium Offers For Fitness Clubs

Everyone likes getting something for free. Users of gyms and leisure centres are no different. But just because it isn’t a form of marketing that costs the customer anything initially, it doesn’t mean you shouldn’t be using this tactic. It’s actually the start of a very important funnel… Attract: You’re gaining attention from customers by NOT selling anything, which is … Read More


Networking With Your Members

How To Get Your Fitness Team Talking More To Your Members: It’s not a question of attitude, its more usually a lack of process. One of your key jobs as fitness club operators is to help your staff team overcome the problem of cold calling when it comes to meeting members in your gym. Members need to feel that the … Read More


Why Online Surveys Are So Effective

Advertising online isn’t just about gathering leads and prospect data, it’s an opportunity to find out more about your target audience. And the more you know about them, the better chance you have of offering them what they want. Therefore, advertising online surveys is such a useful thing to do for your fitness club. Like mentioned previously, it’s not just … Read More