This post is about how to tap into possibly the most powerful marketing strategy in the world. Word of mouth recommendation is an incredibly effective form of marketing, because what other people say about you is more believable than what you say about yourself (this is why testimonials are so good for business). And the…
If you have a website the chances are it’s not making you much money. Because statistically, some 90% of businesses’ websites DON’T make a penny. Truth is, making your website pay its way is not quite as simple as your website designer might have led you to believe. Here’s why: in the same way you…
When I first started working with business owners to maximise their sales from Google, about 10 years ago, Google would make two or three significant changes every year. Now they come up with a big change almost every week. As a business owner and a smart internet marketer, your fortunes are closely tied to Google.…
While global financial assets tumble, and everyone else panics, you have as asset which can produce growth rates that will leave most stock traders green with envy, IF you handle it right. That asset is your customers. Your customers (and future customers) are part of the key that will secure you during this economic turmoil.…
Imagine owning a shop where 99 out of 100 people who come in, walk out again without buying from you. How depressing would that be? Well here’s the good news. There’s a simple step you can take to ensure that 10%, 20% or more of the people who visit your site become either customers or…
There is a specific element of fitness business success that most owners and managers never truly grasp and as a result, never come close to creating the financial results that they desire. It relates to their ability to take Action. Every successful operator I’ve met, has an ability to take consistent, large scale action at…
One of the most important developments in Internet Marketing. If you were to ask me what the single most important development in marketing has been over the last two years, the answer would be clear: Pay per click Advertising. Now at this point, you’re either familiar with pay per click advertising and have a sense…