1. Lead generation focussed campaigns designed to acquire prospect email data
2. A Sequence of 4 “Indoctrination” Videos sent out prior to touring the club
3. A “Bring a Friend” Invitation by txt. Email, phone offered prior to tour
4. A Competition entry data capture system at the point of visit.
5. In-club Welcome board and smiling recognition by name at Front desk
6. Trained, scripted and well compensated membership sales people
7. An initial professional consultation interview and choreographed, multi- media presentation of the offers
8. A compelling additional BONUS offer to motivate customers to join there and then
9. A choice of Triple Option starter programmes & memberships– Good,Better,Best options
10. 14-day Money back Guarantee on all Memberships
11. Transferable Membership options on 12 months PLUS memberships
12. A handwritten Thank You card on the day of the visit
13. A sequence of interesting prospect follow up emails containing Member testimonial videos
14. A Complimentary Personal Consultation offer and 1-day Guest pass after 14 days as a prospect
15. A VIP 3-day pass offer after 28 days
16. Access to a Fitness@ Home Scheme after 42 days as a prospect.
17. A multi-offer landing page to re-engage cold prospects accessible from every follow up email
