Video is the MOST effective way to deliver information to your prospects and members. Add video to your marketing campaigns and you will have an inexpensive, visually appealing and adaptable marketing medium for your Fitness services.
The power of the online video is hidden in
- Engage and Retain your audience
Your customers are bombarded with all kind of information every day. Adding videos to your website, emails, social media campaigns helps combat the increasing tendency of recipients to ignore your messages. - Return on Investment
Videos are a highly cost effective way to impress, inform, engage, and entertain your potential new and existing members. - Personalize and Capitalize
Videos allow you to showcase personality and create a unique brand presence. They give your services the personal touch that text alone cannot communicate and they keep customers coming back to watch!
Video gives you unique marketing opportunity. The right type of video is effective and engages the types of audience you want to attract. Here’s how… We think video is still an underused marketing tool in fitness industry. Websites with embedded videos: > have better site engagement > boosts sales > have better Google ranking > have better social media interaction> are proven the best learning tool
Video could make persuade your leads in the qualities of your services, that you offer. Also it could educate your members > make them happy. So Video is a powerful tool which your club must be embracing in 2014. Some more fact about the power of online video embedded on your website:
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- A website with a video will engage an average visitor up 2 minutes more than others ( average 10s)
- 53% to get better listing from Google
- The second most shared content in social media is online video
- On Youtube there is over 6 billion hours of video watched every month
- Area No.1 where marketers plan to increase investment*
*Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year, per results from Advertising Age’s 2014 BtoB Outlook: Marketing Priorities and Plans survey. CRN and Forbes statistics
